We are continually learning to understand, organise and execute what it means to our customers – a healthy customer experience. We engage in making technology inspiring, integrated and innovative for our customers. These activities include designing, manufacturing, and delivering technology with a variety of products and services within and around India.
Our philosophy helps in identifying and assessing the value we are offering customers and how well it exceeds their needs, wants and expectations. Clearly answers the questions:
‘What exactly are we offering customers?
Why is it valuable to them?’
Organisational value chain:
Once upon a time, in a Gurukula, many carpenters and masons were working to build a temple.Usually, they would start work in the morning, take a break for lunch, and return to resume work in the evening.
One day, a group of monkeys arrived at the site and watched the workers leaving for the break. One of the carpenters was sawing a huge log of wood. Since it was only half-done, he placed a wedge in between to prevent the log from closing up. He then went off along with the other workers for the break.
When all the workers were gone, the monkeys came down from the trees and started jumping around the site and playing with the instruments.
There was one monkey who got curious about the wedge placed between the logs. The monkey sat down on the log, and, having placed himself in between the half-split log, caught hold of the wedge and started pulling at it.
All of a sudden, the wedge came out. As a result, the half-split log closed in, and the monkey got caught in the gap of the log.
Monkeys spoiled the workplace to be the right place for value creation. In a situation when we fail to do what is to be done, we end up doing a monkey job! Doing a thing without thinking. Such results are not helpful to anyone. Only doing what is to be done in a situation is to create a valuable result for every stakeholder– Value Creation. Learning alone will help to do what is to be done in a situation. Learning is an essential aspect of value creation. We can’t ensure value creation when we end up doing a monkey job! The best way to stop doing monkey jobs is to enquire, “Am I right”.
Our model of value creation has been allowing us to grow together with organisational associates, their families, customers and society by staying a step ahead in creating value and dealing with change continuously. The greatest strength of our organisation lies in our integrated strength of people, which enables us to capitalize on our strong business foundation and diverse, high-degree functions and thereby create a definite value by continuously transcending existing frameworks.
Our ability to see and understand the right picture and image of our organization.
We are “The right place” for value creation.
We, Akira Controls, acquire the status of “The right place” to create value for our customers in terms of designing, developing, manufacturing and delivering innovative technology-based systems and products.
We: We are responsible to improve all aspects of the people we live and relate with - creating a happy tomorrow than today. We consider ourselves not a leading manufacturer of electronics but feel proud to be one of the leading creators of people with intelligent choices. Thus, WE are not simply people but people with specific qualifications and values.
The right place: WE, the qualified associates of Akira, are building the organization as “The right place” to create value in terms of designing, developing, manufacturing and delivering electronic systems and solutions that customer values the most.
Value creation: We at Akira Controls are successfully meeting what the customer requires by understanding why he requires it. We deliver customer requirements only at his place, his time, his cost and the way he wants. For all of us, value creation implies delivering what by understanding why. Nothing can come in between and prevent us from becoming the best and giving the best.
We shall provide safe, excellent, affordable, working, customer-driven and environmentally sustainable customer value. It shall be inclusive growth and connecting diverse customer requirements.
Why should we have the above vision?
The purpose of being in the business is to deliver customer value that exceeds customers' present and future expectations. Our presence in our organization is to create a healthy customer experience. Thus, creating a healthy customer experience, when they are with us or far from us, is the purpose of our being in this business.
The “Excellence@Akira Way” to make the vision happen
We are guided by specific ways to make our vision happen. Our core values are the way used to make our vision happen. We understand the fact that by learning, clarifying, assimilating and living these values alone, we make our vision a reality. For us, WE are the ones who live these values around any degree of impossibility.
Creating a healthy customer experience will not happen unless we exercise the right choices. To exercise the right choices, one must learn to know the context, learn to know and accept one’s role and learn to play one’s role without disturbances. We understand the importance of “Continuous Learning” and thus value it.
Continuous Learning - Continuous value creation by Continuous learning empowers us to say “NO” to every “NO” and “Yes” to every “Yes”. We believe in saying no a thousand times, focusing on the few that are genuinely creating value and are meaningful to our customers. We continuously create customer value by learning to design, create, and deliver what customer values.
Honesty - We courageously change what we can change. We seek help to change what we can’t change. We remain honest in changing what we can and where we need to seek help. When we go wrong, we honestly let things improve by admitting the need for improvements, and we improve.
Trust – Bringing out the best. Our commitment to bringing the best out of context is unquestionable. We understand a situation without bias, identify what is right in that situation and put all our efforts into bringing out the best.
Sensitivity - We remain sensitive to interpreting, organising and making the right choice in a context. We participate and become a part of the context. We collect facts and understand facts before making a choice.
Transparency - We are interdependent and wired with one another. We are related to each other whether we like it or not. We can’t relate a fresh; we can only keep growing in this already established relationship. To grow in relationships, we need to remain humble and make people experience transparency in our thoughts, words and actions. This enables them to participate in the process of value creation.
Working in an alliance - We understand that we can create value only when we all are aligned, collaborative and participating. Therefore, we value offering help and seeking help - working in an alliance.